Top Influencers In India

India, with its dynamic and diverse culture, has emerged as a hotspot for digital influencers who set trends, drive debates, and affect millions of people. These influencers are active in a variety of fields, including fashion, fitness, technology, travel, and entertainment. Here’s a look at some of the top influencers in India who are creating waves with their distinct content and large fanbase.

Top Influencers In India 2024

1. Bhuvan Bam (@bhuvan.bam22)

Domain: Comedy and Music
Followers: 20 million+ (Instagram)
YouTube Subscribers: 26.4M
YouTube Channel: BB Ki Vines

Bhuvan Bam is a pioneer in the Indian digital entertainment industry. His YouTube channel, BB Ki Vines, highlights his ability to create personable, hilarious content. Bhuvan’s skill extends beyond humor to music, where he has multiple hit songs. His captivating narrative and down-to-earth manner have gained him a devoted following.

2. Komal Pandey (@komalpandeyofficial)

Domain: Fashion and Lifestyle
Followers: 1.5 million+ (Instagram)

Komal Pandey is well-known in the fashion blogging community. Her ability to combine high fashion with ordinary style has earned her a large following. Komal’s fashion instructions and styling advice are not only inspiring but also practical, making her popular among fashion fans.

3. Amit Bhadana (@amitbhadana)

Domain: Comedy
Followers: 10 million+ (Instagram)
YouTube Channel: Amit Bhadana

Amit Bhadana is another legend in the Indian comic world. Amit is known for his clean, family-friendly humor, and his films frequently feature relevant everyday events. His honest material and connection with his followers have helped him become one of India’s most popular influencers.

4. Kusha Kapila (@kushakapila)

Domain: Comedy and Social Commentary
Followers: 2 million+ (Instagram)

Kusha Kapila’s quick wit and humorous timing have made her a notable influencer. She rose to prominence with her humorous videos on everyday Indian situations and her alter ego, “Billi Maasi.” Kusha’s content frequently addresses social issues, making her not only amusing but also thought-provoking.

5. Gaurav Taneja (@flyingbeast320)

Domain: Fitness and Lifestyle
Followers: 3 million+ (Instagram)
YouTube Channel: Flying Beast

Gaurav Taneja, aka Flying Beast, is a commercial pilot, bodybuilder, and vlogger. His content includes fitness recommendations, trip vlogs, and daily life snippets, making him a well-rounded influencer. Gaurav’s commitment to fitness and openness about his life have motivated many people to adopt healthier lifestyles.

6. Ranveer Allahbadia (@beerbiceps)

Domain: Fitness and Motivation
Followers: 2.5 million+ (Instagram)
YouTube Channel: BeerBiceps

Ranveer Allahbadia, aka BeerBiceps, is a fitness coach, entrepreneur, and motivational speaker. His content consists of workout routines, self-improvement recommendations, and entrepreneurial guidance. Ranveer’s holistic approach to wellbeing has helped him carve himself a niche in the digital world.

7. Shirley Setia (@shirleysetia)

Domain: Music
Followers: 7 million+ (Instagram)
YouTube Channel: Shirley Setia

Shirley Setia is a singer and performer known for her YouTube adaptations of Bollywood tunes. Her sweet voice and endearing nature have made her a sensation. Shirley’s rise from YouTube vocalist to Bollywood star is a testament to her ability and perseverance.

8. Prajakta Koli (@mostlysane)

Domain: Comedy and Lifestyle
Followers: 6 million+ (Instagram)
YouTube Channel: MostlySane

Prajakta Koli, often known as MostlySane, is a comedian and content creator whose videos depict the idiosyncrasies of ordinary life. Her relevant and amusing approach to numerous themes has earned her a household name. Prajakta’s down-to-earth demeanor and uplifting sentiments engage strongly with her audience.

9. Nikhil Sharma (@nikhil_insta)

Domain: Travel and Lifestyle
Followers: 2 million+ (Instagram)
YouTube Channel: Mumbiker Nikhil

Nikhil Sharma, or Mumbiker Nikhil, is a well-known travel vlogger. His content documents his travels across the world, providing viewers with a glimpse into other cultures and destinations. Nikhil’s passion for travel and storytelling makes his content both useful and engaging.

10. Saloni Chopra (@redheadwayfarer)

Domain: Activism and Lifestyle
Followers: 500k+ (Instagram)

Saloni Chopra is an actor, writer, and activist who utilizes her platform to address vital social problems like feminism, mental health, and body positivity. Her followers respect and admire her for her outspoken and unabashed style.


Top influencers in India are more than just content makers; they are trendsetters and thought leaders who motivate millions. Their various backgrounds and distinctive content have helped them establish deep ties with their consumers. As they innovate and broaden their reach, these influencers are redefining what it means to be a digital celebrity in the twenty-first century. Whether you’re seeking fashion guidance, fitness encouragement, or a good chuckle, these influencers have a plethora of information to share.

Also, Read How To Become An Influencer In India


Who are the top influencers in India?

The top influencers in India include personalities like Bhuvan Bam, Komal Pandey, Amit Bhadana, Kusha Kapila, Gaurav Taneja, Ranveer Allahbadia, Shirley Setia, Prajakta Koli, Nikhil Sharma, and Saloni Chopra. These individuals are known for their impactful content across various domains such as comedy, fashion, fitness, music, and social commentary.

How do I find the top influencers in India?

You can uncover the top influencers in India by using social media platforms such as Instagram, YouTube, or Twitter. Look for creators with a large number of followers and active participation in their posts. Influencer marketing systems and websites that track social media analytics can also generate lists and rankings of prominent influencers.

What makes someone a top influencer in India?

A top influencer in India is someone who has a huge and active social media following, consistently produces high-quality material, and has the power to influence public opinion and trends. They frequently partner with brands and have a huge influence on their audience’s purchasing and lifestyle habits.

Which categories do the top influencers in India belong to?

The top influencers in India span a variety of categories, including:
Comedy: Bhuvan Bam, Amit Bhadana
Fashion and Lifestyle: Komal Pandey, Kusha Kapila
Fitness: Gaurav Taneja, Ranveer Allahbadia
Music: Shirley Setia
Travel: Nikhil Sharma
Social Commentary and Activism: Saloni Chopra

How do the top influencers in India make money?

Top Indian influencers generate money through brand collaborations, sponsored posts, affiliate marketing, YouTube ad revenue, merchandise sales, and public appearances. They use their enormous followings to generate marketing leads and frequently collaborate with brands to promote products and services.

Why are the top influencers in India important?

Top influencers in India are important because they shape cultural trends, influence consumer behavior, and provide entertainment, inspiration, and information to millions of people. Their ability to connect with a wide audience makes them powerful voices in marketing and social change.

How can brands collaborate with top influencers in India?

Brands can collaborate with top influencers in India by contacting them directly via social media, email, or an influencer marketing agency. Brands must select influencers with an audience that is similar to their target market, as well as create clear partnership goals and expectations.

Can anyone become a top influencer in India?

While everyone may start creating content and gaining followers, becoming a top influencer in India needs dedication, originality, and consistency. Successful influencers frequently have a distinct voice or niche, communicate with their audience on a regular basis, and stay current on social media trends and algorithms.

What platforms do the top influencers in India primarily use?

India’s top influencers generally use sites such as Instagram, YouTube, TikTok, and Twitter. These platforms include a variety of capabilities for content creation and audience engagement, allowing influencers to increase their visibility and reach.

What impact do the top influencers in India have on their followers?

Top influencers in India have a tremendous impact on their followers’ attitudes, trends, and purchases. They frequently function as role models, share useful information, and foster a sense of community among their audience. Their suggestions and endorsements can help raise brand recognition and sales for the items and services they advocate.

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